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Puhur Jaypore
Authentic Toda embroidery cotton shawls and stoles in bold reds & blacks, from the Nilgiris




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THE STORY
With a simple palette of only red & black, the pastoralist Toda people of Nilgiris craft a mesmerizing find – the Poothkuli or the Toda shawl. This traditional style of embroidery called Pukhoor is so fine it looks like a weave and looks exactly the same on both sides. The geometric motifs like ‘puhur’ or ‘flower’ on the shawls are borrowed from nature and are made by counting threads on unbleached white cotton. Jaypore brings you an edit of Toda shawls that lean on this incredible craft, adding a contemporary twist to them.