Ringing in the 'New Day' marked by Navroz in the Persian calendar, Ashdeen brings us this exquisite range of Parsi-embroidered sarees, blouses, apparel & clutches. Decorated in intricate spring motifs of cranes, chrysanthemums, roses and irises, this range is a harbinger of the season's celebrations. Parsi embroidery is an artistic and cultural amalgamation of three unique design traditions- Iranian, Chinese and European. This has resulted in a distinctive style which blends nature’s creations, birds- real and exotic, flowers, plant life and animals with elements of mythology. Navroz (or Nowruz) marks the first day of spring and the beginning of the year according to the Persian calendar. It is celebrated by Zoroastrians and other communities in Central and South Asia. Spring cleaning around the home, or Khouneh Tekouni is commonly performed before Navroz, as is the purchase of new clothes to wear for the new year and the purchase of flowers (in particular the hyacinth and the tulip). Ashdeen Z. Lilaowala, of the design label ‘Ashdeen’, was born in a typical Parsi household and grew up around women who were almost always clad in the most exquisite Parsi embroidery. Naturally, he developed an eye for the craft, graduated in textile design from the National Institute of Design, Ahmedabad and even went on to write a book on the ancient Zoroastrian craft of Kusti weaving.