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Winds of the West by Bandhej
Traditional Asavali and Banarasi Brocade Sarees and Dupattas




NEW ARRIVALS IN JEWELRY
NEW ARRIVALS IN DUPATTAS
NEW ARRIVALS IN SCARVES & STOLES
NEW ARRIVALS IN SAREES
NEW ARRIVALS IN APPAREL
NEW ARRIVALS IN HOME TEXTILES
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THE STORY
Exclusively for the wedding week, BANDHEJ brings us a collection of Asavali silks, the age-old brocades of Gujarat, in the form of sarees and dupattas. Carrying a distinct look, intricate and elegant patterns, often with the ground in rich patterned brocade and the pallu in floral designs, these pieces have been embellished with bead work and zari embroidery to highlight the woven patterns. Highighting the bodies are the borders, constructed in a contrasting color, and patterned with delicate meenakari designs, distinct to this region. Apart from the Asavalis, this collection also includes a few Banarasi brocades and stylish mukaish embellished blouses.

Gujarat is known as one of the most prominent brocade weaving centers that is known for its Asavali silks and many other forms of brocade fabrics. Over the years BANDHEJ has collaborated with the weavers of Ridrol, a town near Ahmedabad, to create collections of exquisite brocade sarees and dupattas.

At Bandhej it is believed that craft shouldn't be treated like fashion novelty to be forgotten when not in vogue. The attempt has been to constantly find new design directions for the same crafts. It is a design challenge to innovate and continue working with craft communities with which they have built working relationships over the last 25 years.

Since 1985 when the first Bandhej store opened in Ahmedabad, it has created a distinct idiom in its designs and a unique identity for itself. It was one of the first 'designer' labels in the country, which while drawing upon the Indian heritage in textiles also reflected a very contemporary sensibility in the design of its fabrics and clothing for men and women.