Buy Playfully Yours Shagun Manchanda Chic and playful handwoven separates with gota and zari embroidery Online at Jaypore.com

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Playfully Yours Shagun Manchanda
Chic and playful handwoven separates with gota and zari embroidery



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THE STORY
Flared sleeves and unexpected gathers; subtly placed French knots in zari and a smattering of gota…designer Shagun Manchanda’s collection of easy handwoven separates is a playful take on tradition, one that spells languid chic. Woven on looms in and around Kolkata and designed by Shagun herself, the fabric used for these separates is both sustainable and bespoke. The collection has as much to do with textile development as with giving back to the weaving community and creating a new language for traditional clothing Shagun counts Central Saint Martins, London and the Pearl Academy of Fashion, Delhi as her alma maters. Before starting her eponymous label, she worked with ace designer Manish Arora, the Fashion Design Council of India and the apparel and accessories export industry.