THE STORY
Merging our culture and heritage...
nimble hands of the artisans weave tales of beauty...
the click-clack sound of the loom makes the soul dance...
unveil the drape and feel the romance...
Jaypore launches a collection of handwoven cotton kurtas and dupattas made using natural dyes that is perfect for everyday elegance.
This beautiful collection is in association with The Malkha initiative, which started in 2003. Malkha stands for a decentralised, sustainable, field-to-fabric cotton textile chain, collectively owned and managed by the primary producers – the farmers, the ginners, the spinners, the dyers and the weavers.
The Malkha fabric reflects its heritage in its distinctive texture, drape and feel. The Malkha process explores technology that responds to the needs of primary producers, does away with unnecessary and wasteful processes in its journey from plant to cloth, is ecologically sensible, and least damaging to the intrinsic properties of cotton.
This beautiful collection is in association with The Malkha initiative, which started in 2003. Malkha stands for a decentralised, sustainable, field-to-fabric cotton textile chain, collectively owned and managed by the primary producers – the farmers, the ginners, the spinners, the dyers and the weavers.
The Malkha fabric reflects its heritage in its distinctive texture, drape and feel. The Malkha process explores technology that responds to the needs of primary producers, does away with unnecessary and wasteful processes in its journey from plant to cloth, is ecologically sensible, and least damaging to the intrinsic properties of cotton.
