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Embellished Evenings by Pure Ghee Designs
Silk & Mashru Zardozi Embroidered Clutches, Potlis & Bags




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THE STORY
This collection of evening bags by Pure Ghee Designs is created to evoke the richness and craft traditions of India. Each of these pieces are one-of-a-kind and painstakingly handcrafted passing through the hands of several craftspeople to attain their present form. Fine handwoven brocades and mashrus have been hand-picked and embellished with zardozi embroidery to create pieces that are ornate, yet contemporary. Hand-carved copper beads are plated with gold and used as adornments.

The shapes of the potlis are inspired by Indian utensils like lota, matka and kamandal.

Mashru is a fabric that has traveled to India from Persia. It is woven by a few families in Patan, Gujarat. The literal meaning of mashru is 'permitted'. According to Islamic Sharia law, silk should not be worn against the skin. With the satin weave of Mashru, silk is only shown on the face of the fabric and it is cotton that brushes against the skin.

Pure Ghee Designs is an accessory brand that creates bags distinguished by unusual materials, color, craftsmanship and surprising details. Started in 2010 by Aditi Prakash, an NID Graduate, her background in sculpture, industrial design and craft influences the design ethos of the brand.