The soft cotton fabric in sophisticated colors woven using the ancient 3-shuttle technique is artfully converted into kurtas, dresses and churidars in Jaypore’s newest offering. Each kurta and dress is characterized by the disarming charm of simple geometric motifs woven into the fabric using the extra-warp technique. Dyed with natural colors and accentuated with thread borders, these separates reflect Jaypore’s subtle aesthetic that is fresh, fun and functional. The cotton fabric and the woven borders were made by weavers associated with the Dastkar Andhra Marketing Association or DAMA, a part of the NGO - Dastkar Andhra. DAMA helps the organization work towards achieving its goal of sustaining handloom weaving as a viable rural livelihood option and provides design and technical support to over 450 weavers through co-operatives located across 7 districts of Andhra.