Block prints that were once used for decorating fabric for tents for royal processions; saudagari prints that were transported by traders from different regions; gamthi prints or rustic designs and of course the famed Ajrakh – these are the prints from Kutch that have enthralled people for ages. Rooted in nature with the use of organic dyes, hand-carved wood blocks and motifs that resonate with the geography around the artisan, printed textiles from Kutch are the definitive ‘made in India’ and perfect for the contemporary closet. Crafted by skilled hands, the Ajrakh prints in this collection by Jaypore are a contemporary take on the traditional motifs and colors. With a mix of both conventional and contemporary patterns, this range of apparel showcases the brush strokes effect with great élan. The well-tailored, stylish silhouettes reflect the subtle Jaypore aesthetic and keep the outfits fresh, fun and functional.