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Pure Ghee

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Founded in 2010, Pure Ghee offers contemporary handcrafted accessories inspired by rich Indian colors and textiles. The brainchild of Aditi Prakash, a trained sculptor and industrial designer, Pure Ghee creates products for everyday and festive occasions. An affectionate gesture by a craftsman who gifted Aditi a tin of homemade ghee sparked off an idea in her, resulting in the eventual brand name.

Pure Ghee's eclectic selection ranges from potlis and handbags to hair accessories and textile jewelry. The brand's sustainable & eco-friendly Crazy Katran collection made by the migrant women communities living around Aya Nagar, New Delhi and fabric gajras inspired by the tradition of wearing flowers in hair are some of the delightful creations you'll love.